> ## Documentation Index
> Fetch the complete documentation index at: https://docs.daoco.org/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand dashboard and onboarding

> Create and maintain the brand profile daoco uses for chat, assets, posts, and campaigns.

The **Brand** dashboard is the home for your workspace's brand foundation. It stores the context daoco uses when it writes copy, generates assets, recommends campaign ideas, and prepares posts.

## What you can manage

* Brand summary, positioning, audience, promise, tone, and differentiators.
* Brand colors, theme preferences, and visual direction.
* Logo and visual identity notes.
* Website-derived context from onboarding.
* Brand updates after the initial setup is complete.

## Set up a brand

<Tabs>
  <Tab title="Website URL">
    <Steps>
      <Step title="Open Brand">
        Go to **Brand** from the manage sidebar.
      </Step>

      <Step title="Paste your website URL">
        Use the website path when you have a public site that represents the brand.
      </Step>

      <Step title="Review the generated summary">
        Check the extracted positioning, audience, products, services, and tone before accepting it.
      </Step>

      <Step title="Fill gaps">
        Add anything the site does not explain clearly, such as launch goals, customer proof, or excluded language.
      </Step>
    </Steps>
  </Tab>

  <Tab title="Manual questions">
    <Steps>
      <Step title="Choose manual setup">
        Use the question flow when a website is not available or the current site is outdated.
      </Step>

      <Step title="Answer with specifics">
        Include audience, offer, proof, voice, values, and examples of language you like or dislike.
      </Step>

      <Step title="Review and accept">
        Read the generated brand profile and refine anything that feels too broad.
      </Step>
    </Steps>
  </Tab>
</Tabs>

## Keep brand context current

Update Brand when your offer, audience, pricing, positioning, or visual identity changes. You can start a refresh from the Brand dashboard or ask in **Brand chat** with `/brand`. daoco opens the refresh in chat, shows the proposed changes in the brand proposal panel, and asks you to confirm before applying them.

Use the website refresh path when your public site has changed. Use direct edits when you already know the exact field, color, logo note, or positioning detail you want to adjust.

<Tip>
  A sharper brand profile reduces retries across posts, assets, and campaigns because the assistant has better defaults.
</Tip>