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The Brand dashboard is the home for your workspace’s brand foundation. It stores the context daoco uses when it writes copy, generates assets, recommends campaign ideas, and prepares posts.

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What you can manage

  • Brand summary, positioning, audience, promise, tone, and differentiators.
  • Brand colors, theme preferences, and visual direction.
  • Logo and visual identity notes.
  • Website-derived context from onboarding.
  • Brand updates after the initial setup is complete.

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Set up a brand

1

Open Brand

Go to Brand from the manage sidebar.
2

Paste your website URL

Use the website path when you have a public site that represents the brand.
3

Review the generated summary

Check the extracted positioning, audience, products, services, and tone before accepting it.
4

Fill gaps

Add anything the site does not explain clearly, such as launch goals, customer proof, or excluded language.

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Keep brand context current

Update Brand when your offer, audience, pricing, positioning, or visual identity changes. You can start a refresh from the Brand dashboard or ask in Brand chat with /brand. daoco opens the refresh in chat, shows the proposed changes in the brand proposal panel, and asks you to confirm before applying them. Use the website refresh path when your public site has changed. Use direct edits when you already know the exact field, color, logo note, or positioning detail you want to adjust.
A sharper brand profile reduces retries across posts, assets, and campaigns because the assistant has better defaults.