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The Brand Hub is the home for your workspace’s brand foundation. It stores the context daoco uses when it writes copy, generates assets, recommends campaign ideas, and prepares posts.

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What you can manage

  • Brand summary, positioning, audience, promise, tone, and differentiators.
  • Brand colors, theme preferences, and visual direction.
  • Logo and visual identity notes.
  • Website-derived context from onboarding.
  • Brand updates after the initial setup is complete.

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Set up a brand

Start by choosing Personal brand or Business brand. daoco adapts the questions, research, profile image or logo step, and final profile to that choice.
1

Choose the brand type

Choose Personal brand when the public identity centers on a person, creator, or expert. Choose Business brand for a company, product, agency, or organization.
2

Add public starting points

Enter the public name and add a website, public social profiles, or both. Use sources that represent the identity you want daoco to research.
3

Start the research-backed setup

daoco compares the public web and social presence, collects initial visual references, and prepares an editable profile plus evidence briefs for the documents that match the brand type.
4

Generate the brand documents

daoco uses the researched profile to write Brand Summary and the full document catalog. Research-assisted onboarding does not send you through the guided questionnaire. Details that were not available from public sources stay editable in review.
5

Review the Brand Hub setup

Review the generated documents in the same tabbed view and document workspace used by Brand Hub. Finish setup when the brand is ready.
Website and public-profile analysis continues on the server after it starts. You can reload the page or visit another dashboard surface and return to the same progress and result.

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Review and edit

Guided setup includes an editable profile review before it finishes. Check the draft for overly broad claims, missing proof, the wrong audience, or visual references that do not belong to the brand. For a personal brand, confirm the profile photo or headshot is the person, not a platform logo or unrelated artwork. For a business brand, confirm the primary logo and asset choices represent the organization. With research-assisted onboarding, Brand Summary and every document in the selected personal or business catalog begin writing as soon as research finishes. Guided setup starts them after you complete the required questions. Research briefs add evidence but cannot override later edits. Thin evidence does not remove a catalog document. The document names what is still unknown instead of inventing a claim. Brand Summary is the only readiness gate, so slower documents do not extend setup. The review uses the same document tabs and formatted editor as Brand Hub. Setup keeps each document as one draft; Finish setup accepts the reviewed result as version 1. Version history and document on/off controls become available in Brand Hub afterward. Nothing is locked after setup. Brand Hub keeps the profile and document workspaces available for edits, suggestions, and version history. If summary generation stalls, use the retry shown during setup instead of restarting the whole brand. daoco keeps the answers and sources already collected.

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Keep brand context current

Update Brand when your offer, audience, pricing, positioning, or visual identity changes. You can start a refresh from the Brand dashboard or ask in Brand chat with /brand. The dashboard refresh form starts with the current personal or business document catalog selected. Narrow that selection when only some documents need the new sources. The workflow panel gives the source review and each selected document its own page. Document jobs run in parallel after the source review clears. Missing selected documents receive a first version and existing selected documents receive reviewable proposals. Unselected documents stay untouched. Use the website refresh path when your public site has changed. Use direct edits when you already know the exact field, color, logo note, or positioning detail you want to adjust. Logo uploads, brand colors, and summary edits show success only after the saved brand record is updated. If your source logo is SVG-only, daoco can prepare a bitmap version for surfaces that cannot display the SVG directly while retaining the original brand asset.
A specific brand profile reduces retries across posts, assets, and campaigns because the assistant has better defaults.