The Brand dashboard is the home for your workspace’s brand foundation. It stores the context daoco uses when it writes copy, generates assets, recommends campaign ideas, and prepares posts.
What you can manage
- Brand summary, positioning, audience, promise, tone, and differentiators.
- Brand colors, theme preferences, and visual direction.
- Logo and visual identity notes.
- Website-derived context from onboarding.
- Brand updates after the initial setup is complete.
Set up a brand
Website URL
Manual questions
Open Brand
Go to Brand from the manage sidebar.
Paste your website URL
Use the website path when you have a public site that represents the brand.
Review the generated summary
Check the extracted positioning, audience, products, services, and tone before accepting it.
Fill gaps
Add anything the site does not explain clearly, such as launch goals, customer proof, or excluded language.
Choose manual setup
Use the question flow when a website is not available or the current site is outdated.
Answer with specifics
Include audience, offer, proof, voice, values, and examples of language you like or dislike.
Review and accept
Read the generated brand profile and refine anything that feels too broad.
Keep brand context current
Update Brand when your offer, audience, pricing, positioning, or visual identity changes. You can start a refresh from the Brand dashboard or ask in Brand chat. daoco opens the refresh in chat, shows the proposed changes, and asks you to confirm before applying them.
Use the website refresh path when your public site has changed. Use direct edits when you already know the exact field, color, logo note, or positioning detail you want to adjust.
A sharper brand profile reduces retries across posts, assets, campaigns, and webpages because the assistant has better defaults.
