What you can manage
- Brand summary, positioning, audience, promise, tone, and differentiators.
- Brand colors, theme preferences, and visual direction.
- Logo and visual identity notes.
- Website-derived context from onboarding.
- Brand updates after the initial setup is complete.
Set up a brand
Start by choosing Personal brand or Business brand. daoco adapts the questions, research, profile image or logo step, and final profile to that choice.- Research my presence
- Guided setup
1
Choose the brand type and name
Choose Personal brand when the public identity centers on a person,
creator, or expert. Choose Business brand for a company, product,
agency, or organization. Then enter the public name or brand name.
Next stays off until both are set. A personal brand can also pick
what it is after (a new role, clients or freelance work, speaking and
media, growing an audience, brand deals and sponsors, selling your own
product) and name the role, field, or niche. It is optional, and daoco
keeps it with the brand so its work points at those goals.
2
Add your sources
List your sources. The first row is your
website, or for a personal brand, your site or main profile (LinkedIn,
X, Substack, YouTube, a podcast or speaker page). A personal brand also
gets an optional Portfolio link row. Choose Add another to add a link, upload
files, or connect a shared folder. See Sources below.
3
Start the research-backed setup
daoco compares the public web and social presence, collects initial
visual references, and prepares an editable profile plus evidence briefs
for the documents that match the brand type.
Homepage research reads the full page text, including offers and pricing
near the bottom, without a character cutoff.
4
Generate the brand documents
daoco uses the researched profile to write Brand Summary and the full
document catalog. Research-assisted onboarding does not send you through
the guided questionnaire. Details that were not available from public
sources stay editable in review.
5
Review the Brand Hub setup
Review the generated documents in the same tabbed view and document
workspace used by Brand Hub, then continue.
6
Connect what your brand already uses
Connect social accounts, website and analytics tools, design tools,
email, and commerce providers. Recommended for you lists the
integrations that fit your brand type first: email, notes, calendar,
and site tools for a personal brand; commerce, CRM, analytics, and ads
for a business. Personal brands also see LinkedIn, X, and YouTube first
among social accounts. Every other integration stays below. Nothing is
required here; skip anything you want to connect later. Choose Next step to continue, or
Skip to dashboard to skip the rest of setup.
7
Make your first thing
Setup ends in a regular brand chat. daoco analyzes each area you
connected in parallel: what is already there, what is working, and the
next steps that fit your brand. Those analyses appear in your chat
list. Above the prompt box, daoco shows five top picks for your brand,
chosen from a catalog of first wins for your brand type using what
you have, what you lack, and what the analysis found. A personal brand
gets its own set in its own voice, such as a point-of-view post, a
thread on the idea you’re known for, a newsletter issue, a bio kit, a
map of people in your field, or a 30-day plan to build your name. It
also covers opportunities: five live openings that fit your
goals, a review of your portfolio, a
case study from one of your projects, or a new LinkedIn headline and
About. daoco drafts the notes for you to send; it never
applies or reaches out for you. Click
one to fill the prompt box, then send it. You can also type your own
request. After the first message it works like any other chat. The bar
above the chat has Skip to dashboard and Done. Done unlocks
once the deliverable exists. Either one opens your dashboard.
Website and public-profile analysis continues on the server after it starts.
You can reload the page or visit another dashboard surface and return to the
same progress and result.
Sources
The sources step keeps everything in one list. Links, files, and shared folders can each appear more than once.- Links: your website, social profiles, a store, or any other public page. daoco detects the kind of link as you type. Pasting several lines adds one row per line.
- Files: decks, brand guides, documents, images, or video, up to 40 MB each. You can drop files anywhere on the list. Each file shows its reading status and can be removed.
- Shared folders: a Dropbox folder, a Notion page, or a Brandfolder collection. Connect the provider in place if it is not connected, then pick the folder. Google Drive folder syncing is temporarily unavailable; choose Import selected files from Google Drive to add individual files instead. You can add several folders, including more than one from the same provider. daoco reads new files in each folder as they appear.
Brief folders
Turn on Draft from new briefs on a folder’s card to use it as a brief inbox: write a brief in the folder, and daoco drafts what it asks for. Files in a brief folder are read like any other shared file, but they stay out of your brand context and never open a brand-update review.- daoco checks a brief folder every 10 minutes and waits until a file has gone 10 minutes without an edit, so a brief you are still typing is not picked up half-written. Expect drafts roughly 20 to 30 minutes after your last edit.
- Each brief opens its own chat thread on the brand, titled “Brief:” and the file name. The thread reads the whole brief, drafts the posts, articles, or images it asks for, and ends with what it made, what it did not make, and what it assumed. A brief that asks for more than five things gets the most important five, and the thread names the rest. Nothing is scheduled or published; the drafts wait for your review in the thread.
- A folder drafts up to three briefs at a time. Later briefs start on the next check once one finishes.
- The folder’s card has Open latest brief, which opens the newest brief’s thread.
- Editing a brief that was already drafted does not redraft it. daoco goes back to that brief’s thread, reports what changed, and asks whether to redraft. Reply in the thread to do so.
- Switching a folder to a brief folder does not draft the files already in it. Only files added or edited afterwards count as briefs.
- Turning the switch off, or removing the folder, stops new briefs from being drafted. Threads already opened stay in your chat history.
Review and edit
Guided setup includes an editable profile review before it finishes. Check the draft for overly broad claims, missing proof, the wrong audience, or visual references that do not belong to the brand. For a personal brand, confirm the profile photo or headshot is the person, not a platform logo or unrelated artwork. For a business brand, confirm the primary logo and asset choices represent the organization. Research can find and save a public logo from the sources you provide. To add or replace one yourself, upload a PNG or JPG during onboarding or from Brand. With research-assisted onboarding, Brand Summary and every document in the selected personal or business catalog begin writing as soon as research finishes. Guided setup starts them after you complete the required questions. Research briefs add evidence but cannot override later edits. Thin evidence does not remove a catalog document. The document names what is still unknown instead of inventing a claim. One personal-brand document waits for a reason: the Media Kit is written only when brand deals are one of your goals. Brand Summary is the only readiness gate, so slower documents do not extend setup. The review uses the same document tabs and formatted editor as Brand Hub. Setup keeps each document as one draft; Finish setup accepts the reviewed result as version 1. Version history and document on/off controls become available in Brand Hub afterward. Nothing is locked after setup. Brand Hub keeps the profile and document workspaces available for edits, suggestions, and version history. If summary generation stalls, use the retry shown during setup instead of restarting the whole brand. daoco keeps the answers and sources already collected. Before finishing setup, Refresh sources rebuilds the setup documents from your new starting points. After setup, refreshing an existing document creates a proposal for you to review. A personal brand keeps What you’re after at the top of Brand Hub. Choose the pencil to change the goals or the role or field; anyone on the team can. You can also say it in brand chat or to your assistant, for example “I’m looking for clients now”. A CV you send to your assistant after setup is read like any shared file. Once it is read, the documents it informs (Expertise & Point of View and Goals & Opportunities) get proposals to review.Find your way around Home
Home shows the brand as six areas. Choose one to open its panel. The first time Home opens after setup, a short walkthrough starts once the closing animation ends. It points out the areas, the analysis card while daoco is still reading what you connected (each row opens that analysis thread), where to add or fix connections, each area’s next steps, and the chat that holds your first deliverable. If your workspace has not connected its assistant to a chat channel yet, the walkthrough ends on the assistant card in the top-right corner, which stays there after the walkthrough until you set it up or choose Not now. It runs once. Skip ends it.
Each area lists the connections it depends on, and Next steps suggests the work daoco thinks is worth doing there now.
Newsletter and Email read your connected tools again every six hours, or when you choose refresh. They show totals per send and per day, never individual subscribers, and a number the tool doesn’t report shows as a dash. Click rate leads and open rate sits beside it, because Apple Mail opens every email it downloads. Revenue in Email is the amount your tool attributes, in your account’s currency. daoco writes drafts in these tools; you review and send them there. Mailchimp shows in both areas: issues in Newsletter, campaigns and revenue in Email. Gmail, Outlook, and Custom SMTP aren’t on an area; connect them from Connections.
A personal brand starts with four areas: Social, Portfolio, Creative, and Newsletter. Sales & Commerce joins when you sell something, and Email joins when you connect Klaviyo or Mailchimp. Use Add what you sell or Add email marketing under the map to open either one before then.
For a personal brand, Website is called Portfolio and is aimed at getting hired rather than ranked. Its tabs are Portfolio review (page reviews and what to fix, without keyword rankings or backlinks), Found by AI (whether answer engines name you for the questions recruiters, clients, and organizers ask), Writing, and Next steps. Next steps for a person include rewriting your LinkedIn headline and About, turning a project into a case study, a series on what you know, and a personal visual identity. Cards about products, pricing, conversion, competitors, and search rankings are for businesses only.
Next steps follow What you’re after. The portfolio, LinkedIn, and case-study cards are for career goals (a new role, clients, speaking and media), and show when you have picked no goals. Creator goals (growing an audience, brand deals and sponsors, selling your own product) add cards to Social: Find what grew my following, Turn one long video into shorts (with YouTube connected), Build my media kit and Pitch three brands that fit me for brand deals, and Plan a launch for my product for your own product. Pitches and launch posts are drafts; daoco never sends or publishes them. If every goal you picked is a creator goal, Portfolio is called Home base (your link-in-bio, site, or newsletter) and opens on Next steps. The Home base tab checks five things: whether your page says what you make, leads to your latest work, grows your list, lets brands reach you, and sells what you sell. Each change it finds can be drafted as copy to paste into your link-in-bio or newsletter tool, or approved directly if your site is connected. Found by AI asks what followers, brand partners, and buyers would ask, and its suggestions are drafted as profiles, pitches, or copy that daoco never sends. Home base has no Writing tab. With both kinds of goals you keep Portfolio and get both sets of cards.
Keep brand context current
Update Brand when your offer, audience, pricing, positioning, or visual identity changes. You can start a refresh from the Brand dashboard or ask in Brand chat with/brand. The dashboard refresh form starts with the current personal or business document catalog selected. Narrow that selection when only some documents need the new sources. The workflow panel gives the source review and each selected document its own page. Document jobs run in parallel after the source review clears. Missing selected documents receive a first version and existing selected documents receive reviewable proposals. Unselected documents stay untouched.
Use the website refresh path when your public site has changed. Use direct edits when you already know the exact field, color, logo note, or positioning detail you want to adjust.
Logo uploads, brand colors, and summary edits show success only after the saved brand record is updated. If your source logo is SVG-only, daoco can prepare a bitmap version for surfaces that cannot display the SVG directly while retaining the original brand asset.