Personal brands start with:
daoco has no resume document and does not search job listings. When you add your LinkedIn profile during setup, daoco reads it as a record (no LinkedIn sign-in needed): your roles with dates, employers, and education. Your Expertise & Point of View and Goals & Opportunities documents are written from that history, so your accomplishments and credentials live in Expertise & Point of View. Nothing in them names a role or school your profile does not list.
Personal brands also have a Media Kit: what a brand needs to decide on a partnership (summary, audience, platforms and reach, content and formats, past partnerships, rates and terms, links). It is written during setup when brand deals are one of your goals, and you can ask for it by name anytime. Every number comes from your connected social accounts, a media kit or analytics export you shared, or your public profile, and carries the date it was measured or read. When you ask for it, daoco reads your public profiles again for current counts. Anything it could not measure or confirm, such as audience by country, is left out of the kit, and the reply tells you what was left out so you can add it. daoco never invents a partnership or a rate; with no rates from you, the Media Kit says “Rates on request”.
A personal brand does not receive a Competitor Analysis by default. Peers and inspirations keep their own language. daoco does not label people as competitors just to reuse a business document.
The catalog is a starting point. If you use documents from both catalogs, the workspace keeps the documents you have already created alongside your current defaults.
These documents are different from files you upload. Uploads stay in Assets. daoco writes and versions brand documents in the brand workspace.
A CV you share, from Brand Hub or through the assistant, is read like any other file and offered to Expertise & Point of View and Goals & Opportunities.
Where they come from
Guided setup uses the questionnaire as intake for the document system. Research-assisted onboarding starts the same document catalog directly from the researched profile and public sources, without sending you through the manual questions. Review uses the same document tabs and editor as Brand Hub, but keeps version history, export, and turn-off controls out of setup. Edits remain part of the setup draft; Finish setup accepts that draft as version 1. Later edits are authoritative when they differ from a research inference. Brand Summary and the document authors run in parallel. Thin evidence does not remove a catalog document: the first version keeps its required sections and names the information that is still unknown. daoco does not fill the space with an invented product, credential, peer, price, or claim. Existing brands keep their current Brand Summary, profile, logo, colors, and voice. When a brand is missing documents, Brand Hub shows a Set up brand documents prompt. daoco fills in the brand’s known website and public profiles and selects the missing documents. Missing documents become version 1. Existing documents stay unchanged unless you select them, in which case they receive a reviewable proposal. Brands finalized before personal-brand onboarding are migrated to business mode when setup starts. A newer brand with no saved mode gets one business-or-personal choice before the document list appears. daoco saves that choice for later refreshes. Refresh from sources starts with every document in the current catalog selected. Use the document menu in the refresh form to narrow the pass before it starts. The workflow panel has one page for the source review and one for each selected document, with a dropdown and previous or next controls. Selected documents with enough supporting evidence run separately and in parallel. A selected document with limited evidence is marked Needs input instead of receiving a version or proposal. A missing applicable document gets its first version. An existing applicable document gets its own proposal, so a source refresh never silently replaces edits you already accepted. If the source review finds no profile changes, the document jobs start immediately. Retrying a refresh keeps the same document selection unless you choose a different one. Unselected documents are not generated or refreshed.Your Media Kit
The empty Media Kit in Brand Hub offers Build my media kit, which starts a chat that drafts it from your connected accounts and proposes it for your review, and Connect accounts, which opens your connections. A media kit or rate card you share as a file is read as one, and its numbers and past partnerships feed the Media Kit. Refresh it before you pitch a brand so the dates stay current. Changing your goals after setup (in Brand Hub, in chat, or by telling your assistant) updates your documents to match. Adding brand deals writes your Media Kit if you don’t have one yet. Your Goals & Opportunities document gets suggested updates to review, and so does your Brand Summary when your goals move between career and creator.The document workspace
Open Brand Hub and select a document. The workspace stays focused on that document, with three simple views:- Document renders the accepted Markdown in an inline editor and lets you create a document when none exists.
- Suggestions appears when daoco has proposed changes. Nothing is accepted until you apply it.
- Versions lets you read and restore any saved version.
Two kinds of changes
Your edits apply immediately. Click a section, change the Markdown, and Save version publishes your edit. You never approve your own change twice. daoco’s changes wait for you. When the brand-update runtime or a source refresh wants to change a document, the changes appear under Suggestions. Proposed text renders as Markdown, with a separate Edit control when you want to change the draft itself. Each section shows the current text when one exists, the proposed text, the reasoning, and its sources. You can select the sections to apply or skip the whole proposal. Nothing touches the document until you apply it. The same durable review appears in normal chat, the document workspace, and your attention queue, so resolving it anywhere resolves it everywhere. If the document changes while a review is open, the review is marked stale and can no longer be applied. Ask daoco to propose again from the current version.Versions, restoring, and turning a document off
Choose Versions to see every version, who or what wrote it, and when.- View shows an older version read-only.
- Restore brings an older version back as the new current version. Nothing is erased. The version you restored away from stays in the history.
- Turn off stops daoco from reading a document without deleting it. Turn on reactivates the latest saved version without adding a history entry. You can restore an older version under Versions.
- Export downloads the current version as a markdown file. The Media Kit exports without the version line, ready to paste into a document editor. There is no PDF or Word export yet.