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Brand chat works best when you treat it like one flexible workspace. You can ask naturally, or you can use a slash command to point the assistant at the kind of work you want to start.

How assistants work

  • The assistant can route writing, image, SEO, post, and research work to the right specialist automatically.
  • You stay in one thread while the work happens, so your context and follow-up edits carry forward.
  • Some research-heavy requests can launch research subagents that return sourced results back into the same conversation.
You do not need to pick a specialist for every message. In most cases, asking clearly is enough.

Slash commands

Use a slash command when you already know the kind of task you want to start.
CommandBest for
/imageGenerate, edit, or resize visuals
/contentCreate copy, hooks, ideas, and rewrites
/postDraft, schedule, or prepare social posts
/seoAudit and improve SEO content or pages
/researchRun deeper research or analytics requests
Type / in the chat input to open the slash command menu.

What happens in the thread

Some requests create inline cards in the conversation.
  • Specialist cards show work that was routed to a specific specialist.
  • Research cards show active web research or connected account analysis.
  • Workflow panels on the right show richer previews and interactive results like assets or post previews.
This means one request can stay conversational while still showing progress and structured results.

Quick tips

  • Start with a normal prompt if you are unsure.
  • Use a slash command when you want a faster starting hint.
  • Keep follow-up edits in the same thread so the assistant keeps the context.

Brand chat

See the full chat workflow, including attachments, drafts, and approvals.

Workflow panels

Understand what appears inline in chat versus in the right panel.